Get Analyzing and Influencing Search Engine Results: Business PDF

By Sönke Lieberam-Schmidt

The consistent progress of the realm broad net (WWW) creates a requirement for brand spanking new suggestions which are precious for web searchers in addition to for info providers. whereas proper and established effects turned more durable to discover through se's, the significance for companies to be discovered on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the effect that SEO (SEO) has at the monetary objectives of net companies. He constructions on hand search engine optimization capacity, integrates them in an internet site production technique confirmed to achieve success in perform, and develops types for choosing the correct keyword phrases. For se's, he offers new equipment of grouping and offering results.

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Extra resources for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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Keywords can be located in the body text of a document as well as in headers, in metatags, in tables, in links or in other HTML format elements of the document. Thus, a document d j is characterized by the content of keywords qi (i = 1, . . , I) and their position in certain format elements el (l = 1, . . , L). 3) j=1 contains a reduced set of information – the keywords and their position in the ˆ format elements of the document. When a query is addressed to the index D, the ranking algorithm generates a set of documents (links) which is ordered by the relevancy of the documents found.

Some extensions have been implemented for a better performance: the output can be split to multiple files in order to save subsequent input/output operations and mixed input value types are now allowed in order to save value conversions. The scalability of N UTCH was examined in more detail by Moreira et al. (2007) and Michael et al. (2007). Ranger et al. (2007) have evaluated the suitability of MapReduce as a programming environment for shared-memory systems. They found that the simplicity of the parallel code exhibits a promising model for scalable performance also on multi-core and multi-processor systems.

0 0 ... ... 13) ⎟ ⎜ ⎝ 0 0 ... λN−1 0 ⎠ 0 0 ... 12). The eigenvalue can be interpreted as the importance of the corresponding eigenvector – it defines the importance of a query for the users. Finally, tools have to be defined how a search engine can use the information of the user queries to determine which content should be enhanced or reduced in ˆ Based on the described algorithm it is possible to determine which the index D. ) → search engine → list of ranked domains. Crawling the Internet, each domain are given certain resources of the search engine, such as CPU time and memory in the index (alternatively also the number of crawled documents or other parameters, depending on the settings of the search engine).

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