Download e-book for kindle: Führungskräfte und Führungserfolg: Neue Herausforderungen by Ulrich Krystek, Jörg Link

By Ulrich Krystek, Jörg Link

Die Verkettung von Führungskräften und Führungserfolg ist besonders in Zeiten extremer Veränderungen, in denen traditionelle Erfolgsrezepte nicht mehr wirksam zu sein scheinen, ein Thema von brennender Aktualität. In diesem Buch untersuchen Fachleute aus Wissenschaft und Wirtschaftspraxis zukünftige Aufgaben und Herausforderungen einer erfolgreichen Unternehmensführung.

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Additional info for Führungskräfte und Führungserfolg: Neue Herausforderungen für das strategische Management

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1993): Die Resonanz der Erfolgsfaktorenforschung beim Management von GroBunternehmen, in: ZfB 1993, S. J. (1980): Grundlagen und theoretische Konzepte der Organisationsplanung, in: Wirtschaftswissenschaftliches Studium 1980,Nr. 9, S. ( 1988): Grundlagen der Organisation, 4. , Wiesbaden 1988 Hahn, D. (1988): Flihrung und Flihrungsorganisation. In: zfbf 2/1988, S. 112 ff. Hahn, D. (1989): Strategische Unternehmensflihrung - Aufgaben und Herausforderungen der 90er Jahre. In: Vortragsband Produktionstechnisches Kolloquium Berlin.

This brings Corporate Planning into disrepute. In effect, the business is being managed on a one-year budget and the operating managers ignore the five-year plan. To remedy the ,hockey-stick' effect and to stop line managers from simply extrapolating from the present situation, companies introduced a two-phase process known as Strategic Planning. Using this procedure, in the early part of the year, management teams in va- 49 rious parts of the business were invited to engage in a dialogue with the next level in the hierarchy about their Divisional or Business Unit Strategies.

E. by June 1992 - he had the new strategy in place. This involved a complete overhaul of the company: - - His goal was to cut costs to what the market would pay (less the profit margin). In fact the customers were prepared to pay 15 % more than the price of the low-cost clones. To meet this goal, production costs and product prices had to come down by 50 %. In June 1992 he launched a complete line of portables and desk-top PC's (45 new models). At the same time he introduced a new distribution strategy which doubled the number of outlets to 9,000 world-wide.

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