How to attract investors: a subjective guide to the mindset - download pdf or read online

By Uffe Bundgaard-Jorgensen

Investors are usually regarded upon as one homogeneous crew of individuals with cash able to make investments; even though, this staff is particularly various. In many ways, traders are like vehicle dealers who search universal denominators in a motor vehicle, resembling the engine, wheels, brakes and seats, however the vehicle they prove deciding to buy is dependent upon own personal tastes, wishes and the cash to be had. For traders the typical denominator is the great enterprise case, the ‘engine, wheels, brakes, seats’ being a finished marketing strategy. besides the fact that, which company case they're going to want finally depends upon their own choice and monetary skill.

How to draw Investors takes the reader into the minds of the traders, addressing the various demanding situations hooked up to investor seek and negotiation and residing with traders as co-owners. Even the best talents of the brightest marketers wouldn’t be whole with out the data of the investor’s brain. this can be the e-book that unravels it, layer by way of layer.

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Extra info for How to attract investors: a subjective guide to the mindset of investors and their requirements

Example text

Some investors have experience and background within some sectors. Therefore, investment opportunities from these sectors are looked upon with greater interest than proposals from other sectors/technologies. Some investors have a longer time horizon for their investment than others, and the willingness to take risk also differs. There is, therefore, a need to have a basic understanding of the different types of private equity investors. 8. These two types of investors may not react in the same way with respect to risk.

This means that the business growth potential, protected by this IPR, was not exceptionally high. As the perceived risk was still high because no international sales or market penetration could substantiate a high growth business case, an attractive investment case indicating double-digit growth rate could not be established. Would this mean that private equity funding would be excluded, as the standard benchmark returns could not be met? Not necessarily, because in this business sector, there were other big players, both large horticulture producers and larger export companies who could see larger business opportunities for themselves, if they could export “eco-certified” products.

Therefore, they secure, via own search or with help from advisors, to identify the most relevant investors to approach. Often a direct phone contact is made with the investors before the material is send. This is done in order to secure that the investors have a prior interest in this particular investment proposal. If the pitch is right, they might even be looking forward to receive it. Even this approach does not secure an investment, but at least “full investor attention”. If the investors like a proposal, but for some reasons do not want to invest, many investors provide courtesy guidance on what can be improved, or even an introduction to an investor colleague, who might be better suited for this particular case.

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