By Dr. Nir Kossovsky (auth.)
“All of our operating lives we've got heard the chant, ‘a popularity misplaced isn't regained.' nonetheless, the companies we paintings for, respect and put money into appear to take expensive recognition hits all too usually. all people attracted to coping with, regulating or making an investment in public corporations will locate Nir Kossovsky's publication an excellent learn via reputations received, misplaced and regained over the past two decades. this is often the 1st e-book which matches past platitudes to provide an explanation for tips to spot value-destroying attractiveness possibility and the way to control it or stay with its effects. could not be extra timely.”
—Tom Skwarek, handling Director|Structuring and ideas staff, Unicredit financial institution AG; formerly coping with Director|Corporate Strategic ideas, Swiss Re.
“There are fiduciary explanation why company administrators would get advantages from studying this e-book. there's additionally a private gain. The cave in of a company's acceptance can stain the non-public popularity of its directors.”
—George Miles, Member of the Board of administrators, AIG, EQT, Harley Davidson, HFF, and Wesco.
“Nir Kossovsky has written a gripping story, first teaching the reader by way of distinguishing among company branding and acceptance, then alarming us with case histories of mismanagement of company reputational crises, and eventually reassuring all with a special answer, i.e., insuring opposed to the danger of reputational loss.”
—John H. Bennett, accomplice, international model Positioning, formerly leader advertising Officer, Visa, Inc.
“While administrators comprehend attractiveness is critical, it usually is handled as a imprecise ‘good' till whatever undesirable occurs. Nir Kossovsky does a very good activity, with many examples, of connecting acceptance to inventory rate and to behaviors, earlier than and after crises. when you are a director, a senior supervisor, or a regulator, you need to learn this e-book and be mindful the teachings it bargains. there is not any place of work so as to restoration popularity, yet cautious making plans and fast reaction, as Nir issues out, could make an important difference.”
—Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits
an organization that takes successful to its reputation—BP after the Gulf oil spill, Barclays after fiddling LIBOR, information Corp after the telephone hacking scandal—enters an international of grief: industry price falls in addition to worker morale, regulatory scrutiny raises, and consumers illness and boycott. Reputation, inventory expense, and also you: Why the marketplace Rewards a few businesses and Punishes Others exhibits how a company's recognition is created and the way reputational price affects company P&L and the private funds of its many stakeholders. larger but, it indicates what you are able to do to learn from, bring up, guard, visual display unit, overview, fix, or even insure reputational price.
in the event that your activity, bonus, ideas, wage, or investments rely on the inventory fee of a public company—or at the revenues, profitability, or price of a personal company—you have to learn this booklet to appreciate the concrete steps you could take to enhance your firm's popularity, lessen dangers to its funds and status, and attain the top reputational dividends. utilizing dozens of case stories, Reputation, inventory fee, and You:
- Explains how stakeholders, and their expectancies, either form and are formed by way of a company's attractiveness
- Describes how reputations for ethics, innovation, solid governance, caliber, protection, sustainability, and protection are created and misplaced
- Explains why either company and person stakeholder habit have an effect on reputational worth
- Shows how one can effect the expectancies and behaviors of stakeholders, which in flip can increase company funds, decrease operational probability, and elevate inventory fee or marketplace price
- Provides delicate instruments for monitoring and predicting inventory rate as a functionality of reputational price metrics
The majority of administrators at U.S. public businesses now count number attractiveness as their firm's no 1 obstacle, and with reliable cause. an organization with a high-quality popularity profits many merits: consumers are extra prepared to pay larger costs, owners and staff provide greater phrases for his or her providers, collectors and fairness traders supply greater phrases for capital, and regulators are usually extra forgiving. This booklet exhibits the way to in attaining and maintain a stellar recognition and the way to transform it into its tangible shape: reputational worth.
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Additional info for Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
September 12, 2010. com/2010/09/12/operations-lessons-from-bp/. Accessed 16 June 2012. 21 BP counts the political and financial cost of Deepwater Horizon. The Economist. 17 June 2010. com/node/16381032. Accessed 16 June 2012. 22 BP: Finger pointing. Mission Intangible blog of the Intangible Asset Finance Society. 29 April 2011. org/_blog/MISSION_INTANGIBLE/post/BP_ Finger_pointing/. Accessed 17 June 2012. Reputation, Stock Price, and You 23 Crooks E. ‘Bad calls’ preceded Gulf of Mexico blast. Financial Times.
Com/money/industries/energy/story/2012-04-24/ bp-oil-spill-arrest-justice-department/54504158/1. Accessed 14 June 2012 33 Lustgarten A. Feds file first criminal charges related to BP Gulf spill. ProPublica 24 April 2012. org/article/feds-file-first-criminal-charges-related-tobp-gulf-spill. Accessed 14 June 2012. 34 BP Global HSE fines and penalties. categoryId=9036151&contentId=7066887. Accessed 17 June 2012. 35 Burdeau C. BP oil spill: fines from Clean Water Act will go to restoration. Associated Press.
26 Macallster T. BP faces shareholder revolt over Bob Dudley’s pay. The Guardian. 11 April 2012. uk/business/2012/apr/11/bp-shareholder-revoltbob-dudley-pay. Accessed 22 July 2012. 27 Grimm MR, Herman HR, Herman TR. Director and Officer Insurance and the Gulf Oil Spill. Clausen Miller. August 2010. cfm/fa/firm_pub. cfm. Accessed 22 July 2012. 28 LaCroix, K. BP Deepwater Horizon derivative suit dismissed in favor of English forum. The D&O Diary. 19 September 2011. com/2011/09/ articles/shareholders-derivative-litiga/bp-deepwater-horizon-derivative-suit-dismissed-in-favorof-english-forum/.