Scenario-based Strategic Planning: Developing Strategies in by Burkhard Schwenker, Torsten Wulf, Christian Krys PDF

By Burkhard Schwenker, Torsten Wulf, Christian Krys

In a global characterised by way of expanding complexity and volatility, managers needs to be in a position to flexibly adapt their thoughts to altering environmental stipulations. conventional strategic administration frameworks usually fail during this context. for this reason, we current "scenario-based strategic making plans" as a framework for strategic administration in an doubtful international.

Previous methods to state of affairs making plans have been complicated and interested by the long run, however the technique constructed by way of Roland Berger and the heart for technique and situation making plans at HHL Leipzig Graduate tuition of administration is assorted. via designing applicable instruments and integrating state of affairs making plans into strategic making plans, we've got made our process much less complicated and more uncomplicated for companies to use. We illustrate the technique with examples from various industries.

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Perhaps the most important aspect of the framing checklist is defining the relevant internal and external stakeholders. The selection of stakeholders should be as broad as possible. g. marketing, sales, R&D) are internal stakeholders; its suppliers, customers, financial analysts, governmental institutions and the general public are external shareholders. In Step 2 of the process, the company contacts key individuals in these groups to gain their input. STEP 2: PERCEPTION ANALYSIS The goal of Step 2 is to examine the perspectives of internal and external stakeholders on future developments in the industry.

Harvard Business Review 63(6): 139-150. , Cailluet L. 2008. The crafts of strategy. Long Range Planning 41(3): 241-247. 66 4. Six tools for scenariobased strategic planning and their application CHRISTIAN BRANDS, TORSTEN WULF AND PHILIP MEISSNER SCENARIO-BASED STRATEGIC PLANNING Scenario planning has often been criticized for the complexity that arises when it is grafted into a company's overall strategic planning process. To overcome this deficiency, we introduced the scenario-based approach to strategic planning in the previous chapter.

These two dimensions are key for creating the scenarios in Step 4. Our framework for Step 3 is the impact/uncertainty grid. This was first proposed in the 1970s by Kees van der Heijden as a way of structuring the large number of input variables normally used in scenario planning. It was first applied in 55 SCENARIO-BASED STRATEGIC PLANNING scenario development at Royal Dutch Shell (van 't Klooster/van Asselt, 2006). 5). The position of individual factors in the matrix is determined by their average evaluation by the stakeholders in Step 2 (the perception analysis).

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