By Robin Miller
There is now sufficient heritage to spot particular principles for systematically development the profitability of almost any company on-line. during this ebook, Robin Miller systematically introduces those ideas, and indicates precisely how one can use them to greatest virtue, no matter what you marketplace -- items, prone, info, or ads. Miller is phenomenally well-placed to jot down this e-book: he's editor-in-chief of OSDN, the father or mother association of highly renowned websites like Slashdot and Freshmeat...businesses which were ecocnomic almost from day one. Drawing on his personal event and the difficult classes discovered by means of millions of businesses, he has brought a hard-nosed, useful, streetwise consultant to decreasing your charges and extending your sales till you make a fit and sustainable revenue. Miller identifies disastrous error and indicates easy methods to stay away from them; provides strategies for attaining extra with much less; indicates the best way to count on tendencies and applied sciences with no losing scarce time and cash; and demonstrates how one can use the net to aid your whole enterprise actions, either on-line and stale. This booklet isn't really approximately know-how or "e-commerce": it truly is approximately good fortune.
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Extra resources for The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
Get to the Point Right Away Since we’re going to concentrate on selling, the first thing we want a potential customer to see on our site is our merchandise, just like a store window. We don’t want to force potential customers to wade through a “welcome to our site” message of any kind, let alone a slow-loading animated one, before showing off our wares. Look at the color ad inserts in a Sunday newspaper. Their covers launch straight into their sales messages, usually with some sort of special offer or sale.
The vast majority of Web users today came online after 1995 and are accustomed to seeing Web sites that are metaphorical “storefronts” that have “shopping cart” features in “online malls,” and obviously exist for no purpose other than to get customers either for existing offline businesses or to sell directly over the Internet. Once you accept the fact that your ecommerce Web site’s mission is to sell, and that the most effective way to sell is to focus on selling, the idea of providing news or entertainment on your sales site in order to lure visitors to it starts to look silly.
If you’re making an advertiser-supported news site, perhaps you like the way NewsForge (see Figure 2–7) carries its most prominent banner ad under the masthead instead of in the more typical top-of-the-page position. Write that idea down too. Wander around the Web, jotting down not only site features you like but also ones you don’t like. Then show your list to co-workers and friends. Maybe they have other little tricks and features they’ve spotted that you’ll want to add to your list. Maybe some of the features you like turn others off for one reason or another, and you’ll want to remove them from your list.